Last Friday, I attended the launch of the HPROJECT at Holt Renfrew in the CORE downtown Calgary, hosted by Director of Brand Strategy, Alexandra Weston. Holt Renfrew started a new initiative called HPROJECT in partnership with some of the designers that they carry in house to create charitable products which are sold in store with 100% of the after cost going to charity. This initiative was started a year and a half ago and so far over $600,000 has been raised for charities locally and globally.


It was from this initiative and its huge success that Holt Renfrew decided to build a stage to showcase other products that give back to their communities across the world. H products are extraordinary in one of 3 ways:

- The artisanal way it is made or the unique organic material used to make them.
-The way they celebrate a culture.
-Or the charitable giveback.

It was such an honor to meet the beautiful Alexandra Weston and I encourage you all to check out this one of a kind boutique at Holt Renfrew and shop these extraordinary products with extraordinary stories.


  1. The HRProject sounds like a wonderful initiative, I'll have to check it out when I'm back in Vancouver. And you look absolutely gorgeous, Joyce!

  2. Aww thanks for stopping by Cee and for the great compliment. Xo

  3. Great shots doll and so fun to bump into you at this event!


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