HPROJECT LAUNCH YYC
Last Friday, I attended the launch of the HPROJECT at Holt Renfrew in the CORE downtown Calgary, hosted by Director of Brand Strategy, Alexandra Weston. Holt Renfrew started a new initiative called HPROJECT in partnership with some of the designers that they carry in house to create charitable products which are sold in store with 100% of the after cost going to charity. This initiative was started a year and a half ago and so far over $600,000 has been raised for charities locally and globally.
It was from this initiative and its huge success that Holt Renfrew decided to build a stage to showcase other products that give back to their communities across the world. H products are extraordinary in one of 3 ways:
- The artisanal way it is made or the unique organic material used to make them.
-The way they celebrate a culture.
-Or the charitable giveback.
It was such an honor to meet the beautiful Alexandra Weston and I encourage you all to check out this one of a kind boutique at Holt Renfrew and shop these extraordinary products with extraordinary stories.