Gown Town 2016

As an authentic approach to discover the local talent of Calgary high school students, Marlborough Mall is hosting its stylish student soiree known as GownTown, an annual initiative that provides less fortunate students with affordable dresses for prom. This year, Marlborough Mall is raising the bar and will grant young aspiring fashion designers the opportunity to win $5,000 towards funding for post-secondary education.

To enter the contest, students all across Calgary are encouraged to join until February 29, and those who are selected to continue will be attempting to transform a donated gown into a new work of art between March 5 and April 2. As the contest continues, all redesigned dresses are then exhibited in Marlborough Mall for shoppers alike to vote for their preferred gown on a ballot or through the power of the hashtag using #mbmwins at Customer Service. GownTown’s official winner of $5,000 will be announced on April 17.

See the redesigned dreams of Calgary’s fashionable youth materialize at Marlborough Mall for the ninth Annual GownTown event on April 17, 2016 from 10 a.m. to noon. Those who plan on attending are encouraged to donate gently used dresses and gowns that can be worn as the perfect prom dress. Between February 8 and April 15, donations can be dropped off at the customer service desk inside Marlborough Mall. Check out their Facebook page or website for more details about the event.


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